You’ve crafted the post words, perfected the image or video and posted it - now what?It goes VIRAL <stadium applause> … unlikely (sorry) and if it does hopefully it’s for all the right reasons, so … how do you know your social media is effective?Social Media Metrics BasicsWho saw … [Read more...] about How do you know your social media marketing is a success?
When it comes to what time and day you should send an email and days, we found some researched-backed best practices.These numbers are from GetResponse, an email marketing software that combed its data to compile a report of email marketing benchmarks. They analyzed 4 billion emails from 1,000 … [Read more...] about When is the Best Time to Send an EDM?
The use of landing pages enables marketers to direct website visitors to targeted pages and capture leads at a much higher rate.What’s great about landing pages is that your visitors are directed to one particular offer without the distractions of everything else on your website. Remove the … [Read more...] about Landing pages that convert
Calls-to-action (CTA) are the secret sauce to drive people to your offers. If your CTA's aren’t effective at capturing attention and persuading people to click on them (for digital marketing), then it makes the offer useless.CTA's can be used on most website pages, landing pages, in display ads, … [Read more...] about Calls-to-Action (CTA’s)
It's every business owners nightmare. You have put blood sweat and tears into building a reputable business. Then one day, your hard earned reputation is ruined by one disgruntled customer. Thankfully, there are ways to minimise the damage, depending on the type of review.Flag the … [Read more...] about What to do about a bad Google review
Sometimes it just makes sense to print your website, particularly when you want to mark up edits for your developer. But if you try to simply print from the browser the results can be vastly different from what you see on screen.A great little tool we use is a Chrome browser extension called Full … [Read more...] about Print your website for marking up edits