Growth Grader - Insurance Industry marketing solutions : Bark Productions

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PAY AN INVOICE 1300 768 420

Insurance Industry marketing solutions : Bark Productions

We create engaging and stand-out marketing solutions for insurance brokers, underwriting agencies and related industry companies and organisations.

Digital / Web
- - - Design & Development
    - Demo Forms
    - EDM – Email Marketing
    - Landing Pages
    - Support Services
    - Website Development
  - - Google
    - Google Ads
    - Google My Business
    - SEO
  - - Social Media
    - Company Linkedin Profile
Design / Print
Brokerapps
Inbound Marketing
- - - What is Inbound Marketing?
      An inbound digital marketing strategy will drive website traffic, improve lead volumes and deliver conversion rates with a higher return on investment.
      Learn More
  - - What is Inbound Marketing?
    - Pricing
About
- Our Clients
- Terms and Conditions
Contact
- - - Contact Us
      Find out more about how Bark Productions can work with your company. Fill in a Call Back Request for our undivided attention. Can’t wait? Live chat or call us on 1300 768 420.
      Get in touch with us!
  - - Contact info
      Brisbane Office
      Milton, QLD 4064
      Phone: 1300 768 420
      Email: info@barkproductions.net.au

- The Attract Phase
  Earn people’s attention, don’t force it.
  Attract visitors with useful content and eliminate barriers as they try to learn about your company.
- What are the forces & frictions in your organization?
- To what extent do you agree or disagree with the following statement: There are multiple ways for our website visitors to become a lead besides completing a contact us form*
  - Strongly disagree
  - Disagree
  - Neither Agree Nor Disagree
  - Agree
  - Strongly Agree
  - I don't know
- How often does your organisation create content (i.e., blog post, video, ebook, social post) catered towards the problems and needs of your buyers?*
  - Never
  - Once a month or less
  - Once a week
  - 2-3 times per week
  - to 5 or more times a week
  - I don't know
- To what extent does your organisation actively participate in the places where your best prospects spend their time (i.e., social media channels, industry blogs and forums, trade shows and industry events, review sites)?*
  - Not at all
  - Slightly
  - Moderately
  - Considerably
  - A great deal
  - I don't know
- How often does your organisation run targeted ad campaigns to drive new visitors/leads to your website?*
  - Never
  - Rarely
  - Occasionally
  - Often
  - Always
  - I don't know
- My organisation has an SEO strategy focused on topics rather than keywords (i.e., pillar content strategy, topic cluster model).*
  - Strongly disagree
  - Disagree
  - Neither Agree Nor Disagree
  - Agree
  - Strongly Agree
  - I don't know
- My organisation has an effective referral strategy to bring in new visitors and prospects.*
  - Strongly disagree
  - Disagree
  - Neither Agree Nor Disagree
  - Agree
  - Strongly Agree
  - I don't know

- The Engage Phase
  Make it easy to shop and buy from you.
  Open relationships, don’t just close deals. Enable buyers to engage with you on their preferred timeline and channels. Tie sales incentives to customer success, not just close rate.
- What are the forces & frictions in your organization?
- To what extent does your organisation personalize it's marketing efforts to provide an individualized experience for your leads?*
  - Not at all
  - Slightly
  - Moderately
  - Considerably
  - A great deal
  - I don't know
- To what extent does your organisation provide multiple channels for buyers to communicate with you (i.e., phone, live chat, messaging, apps, email)?*
  - Not at all
  - Slightly
  - Moderately
  - Considerably
  - A great deal
  - I don't know
- To what extent does your organisation use automation to facilitate engagement at the buyer’s pace?*
  - Not at all
  - Slightly
  - Moderately
  - Considerably
  - A great deal
  - I don't know
- To what extent does your organization provide leads/prospects with valuable content or information before asking anything of them?*
  - Not at all
  - Slightly
  - Moderately
  - Considerably
  - A great deal
  - I don't know

- The Delight Phase
  Customer success is your success.
  Help, support, and empower customers to reach their goals. Tie your success to your customers.
- What are the forces & frictions in your organization?
- To what extent does your organisation provide customers self-service options to research and troubleshoot issues by themselves (i.e., knowledge base, product training, chatbots)?*
  - Not at all
  - Slightly
  - Moderately
  - Considerably
  - A great deal
  - I don't know
- Your organisation proactively helps customers achieve success with products or services rather than waiting for them to come to us with a problem.*
  - Strongly disagree
  - Disagree
  - Neither Agree Nor Disagree
  - Agree
  - Strongly Agree
  - I don't know
- Your organisation effectively organises and tracks all customer communications.*
  - Strongly disagree
  - Disagree
  - Neither Agree Nor Disagree
  - Agree
  - Strongly Agree
  - I don't know
- How often does your organisation measure the health of your customer relationships?*
  - Never
  - Once a year
  - Once a quarter (4 times per year)
  - Once a month
  - Once a week or more
  - I don't know

- Fighting Friction
  While you’re applying force to speed up your flywheel, you also need to be aware of friction that can slow your flywheel down. Friction is often caused by poor internal processes, lack of communication and misalignments between teams, and siloed work that results in a poor customer experience.
- What are the forces & frictions in your organization?
- To what extent are your contact databases integrated?*
  - Not at all
  - Slightly
  - Moderately
  - Considerably
  - A great deal
  - I don't know
- Your organisation organises teams and objectives around common, customer-centric goals.*
  - Strongly disagree
  - Disagree
  - Neither Agree Nor Disagree
  - Agree
  - Strongly Agree
  - I don't know
- Your organisation integrates systems in a way that saves time for internal teams and helps us better serve customers.*
  - Strongly disagree
  - Disagree
  - Neither Agree Nor Disagree
  - Agree
  - Strongly Agree
  - I don't know
- To what extent does your organisation automate internal processes to allow humans to focus on high impact activities?*
  - Not at all
  - Slightly
  - Moderately
  - Considerably
  - A great deal
  - I don't know
- Is your organisation's current website...? (check all that apply)*
  - Optimized for every screen size and device.
  - Able to be edited without developer or IT help.
  - Personalized for every visitor.
  - Integrated with your marketing, sales and services technologies.
  - Fast, secure and reliable.

- We need to know a bit about you to provide the best recommendations.
- What is the name of your organisation?*
- Email Address*
- Name
  First Name Surname
- Which best describes your role at your organisation?*
  - Marketing
  - Sales
  - Service
  - Operations/Finance
  - CEO/Owner/Partner
- What is your main priority/goal in the next 12 months?*
  - Generate more web traffic
  - Generate more leads/prospects
  - Convert more leads/prospects to customers
  - Lower the cost to acquire new leads/customers
  - Improve customer retention
  - Improve our systems and processes
- Which best describes your organisation?*
  - Getting started
  - Scaling
  - Established
- How many people work at your organisation?*
  - <10
  - 11-50
  - 51-200
  - 201-500
Email
This field is for validation purposes and should be left unchanged.

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A little about us…

Production services with flair for the Insurance industry. Web, app, print, design, copy… anything to do with building your brand and marketing your Insurance business. We know your industry, but we know ours better.
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Our Services

Digital / Web
EDM – Email Marketing
Landing Pages
Website Development
Support Services
Google Ads
SEO
Google My Business
Company Linkedin Profile
Design / Print
Brokerapps
Inbound Marketing

Contact info

Our Location

4/17 Mayneview St,
Milton, QLD 4064

Phone: 1300 768 420
Email: info@barkproductions.net.au

Opening Hours

Mon to Fri: 08:30 – 5:30

Copyright © 2021· Bark Productions.