The Attract Phase Earn people’s attention, don’t force it. Attract visitors with useful content and eliminate barriers as they try to learn about your company.What are the forces & frictions in your organization?To what extent do you agree or disagree with the following statement: There are multiple ways for our website visitors to become a lead besides completing a contact us form* Strongly disagree Disagree Neither Agree Nor Disagree Agree Strongly Agree I don't know How often does your organisation create content (i.e., blog post, video, ebook, social post) catered towards the problems and needs of your buyers?* Never Once a month or less Once a week 2-3 times per week to 5 or more times a week I don't know To what extent does your organisation actively participate in the places where your best prospects spend their time (i.e., social media channels, industry blogs and forums, trade shows and industry events, review sites)?* Not at all Slightly Moderately Considerably A great deal I don't know How often does your organisation run targeted ad campaigns to drive new visitors/leads to your website?* Never Rarely Occasionally Often Always I don't know My organisation has an SEO strategy focused on topics rather than keywords (i.e., pillar content strategy, topic cluster model).* Strongly disagree Disagree Neither Agree Nor Disagree Agree Strongly Agree I don't know My organisation has an effective referral strategy to bring in new visitors and prospects.* Strongly disagree Disagree Neither Agree Nor Disagree Agree Strongly Agree I don't know The Engage Phase Make it easy to shop and buy from you. Open relationships, don’t just close deals. Enable buyers to engage with you on their preferred timeline and channels. Tie sales incentives to customer success, not just close rate.What are the forces & frictions in your organization?To what extent does your organisation personalize it's marketing efforts to provide an individualized experience for your leads?* Not at all Slightly Moderately Considerably A great deal I don't know To what extent does your organisation provide multiple channels for buyers to communicate with you (i.e., phone, live chat, messaging, apps, email)?* Not at all Slightly Moderately Considerably A great deal I don't know To what extent does your organisation use automation to facilitate engagement at the buyer’s pace?* Not at all Slightly Moderately Considerably A great deal I don't know To what extent does your organization provide leads/prospects with valuable content or information before asking anything of them?* Not at all Slightly Moderately Considerably A great deal I don't know The Delight Phase Customer success is your success. Help, support, and empower customers to reach their goals. Tie your success to your customers.What are the forces & frictions in your organization?To what extent does your organisation provide customers self-service options to research and troubleshoot issues by themselves (i.e., knowledge base, product training, chatbots)?* Not at all Slightly Moderately Considerably A great deal I don't know Your organisation proactively helps customers achieve success with products or services rather than waiting for them to come to us with a problem.* Strongly disagree Disagree Neither Agree Nor Disagree Agree Strongly Agree I don't know Your organisation effectively organises and tracks all customer communications.* Strongly disagree Disagree Neither Agree Nor Disagree Agree Strongly Agree I don't know How often does your organisation measure the health of your customer relationships?* Never Once a year Once a quarter (4 times per year) Once a month Once a week or more I don't know Fighting Friction While you’re applying force to speed up your flywheel, you also need to be aware of friction that can slow your flywheel down. Friction is often caused by poor internal processes, lack of communication and misalignments between teams, and siloed work that results in a poor customer experience.What are the forces & frictions in your organization?To what extent are your contact databases integrated?* Not at all Slightly Moderately Considerably A great deal I don't know Your organisation organises teams and objectives around common, customer-centric goals.* Strongly disagree Disagree Neither Agree Nor Disagree Agree Strongly Agree I don't know Your organisation integrates systems in a way that saves time for internal teams and helps us better serve customers.* Strongly disagree Disagree Neither Agree Nor Disagree Agree Strongly Agree I don't know To what extent does your organisation automate internal processes to allow humans to focus on high impact activities?* Not at all Slightly Moderately Considerably A great deal I don't know Is your organisation's current website...? (check all that apply)* Optimized for every screen size and device. Able to be edited without developer or IT help. Personalized for every visitor. Integrated with your marketing, sales and services technologies. Fast, secure and reliable. We need to know a bit about you to provide the best recommendations.What is the name of your organisation?*Email Address* Name First Name Surname Which best describes your role at your organisation?* Marketing Sales Service Operations/Finance CEO/Owner/Partner What is your main priority/goal in the next 12 months?* Generate more web traffic Generate more leads/prospects Convert more leads/prospects to customers Lower the cost to acquire new leads/customers Improve customer retention Improve our systems and processes Which best describes your organisation?* Getting started Scaling Established How many people work at your organisation?* <10 11-50 51-200 201-500 EmailThis field is for validation purposes and should be left unchanged.
