MMaaS is an outsourced marketing management solution where we provide a dedicated marketing expert to coordinate and execute your marketing activities. It works by assigning you a specialist who acts as your virtual marketing manager, handling strategy, implementation, and oversight. We allocate around 20 hours per month with a half-day per week for check in and planning, plus ongoing communications during the month. Active over 10 active months, with lighter activity in December and January to match seasonal demands. This setup ensures consistent progress without the need for you to manage an in-house employee.

MMaaS is designed for small to medium-sized insurance companies that need professional marketing coordination but prefer not to hire internally due to cost or resource constraints. If your business wants to boost lead generation, brand presence, and customer engagement through channels like social media, email, and web content, this service fits perfectly—especially if you're focused on efficiency and scalability.

Our team takes a hands-on approach to deliver results. We manage social media content and posting, create up to 4 email campaigns (EDMs) per month, design custom artwork for headers, banners, and posts (including stock images at no extra cost), work within your CRM , update website content and blogs, build campaign landing pages, set up lead generation CTAs and forms, provide detailed reporting, optimize your Google Business Profile, and monitor Google Analytics. This end-to-end implementation drives measurable growth in leads and visibility.

The primary benefit is cost savings—MMaaS is about a quarter of the expense of an in-house hire, avoiding salaries, benefits, training, and recruitment fees. You gain access to expert-level marketing without overhead, plus flexibility to scale efforts as needed. It also brings specialized knowledge in insurance-focused strategies, faster implementation through our established processes, and reduced risk since there's no long-term employment commitment. Overall, it allows you to achieve professional results while maintaining lean operations.

We dedicate 20 hours per month to your account, typically structured as a half-day slot each week for focused work, plus ad-hoc communications throughout the month for quick updates or questions. This ensures proactive management—whether it's planning campaigns, creating content, or analyzing performance—while giving you the flexibility to prioritize tasks based on your business needs.

 

A monthly strategy call with a senior marketer who actually understands insurance. 

The retainer covers all our coordination and implementation services. However, third-party expenses like HubSpot subscriptions, Mailchimp fees, or print production are billed directly to you or passed on at cost. We include stock images for our projects at no extra charge, and there's no markup on any pass-through costs, keeping everything transparent and budget-friendly.

Yes, MMaaS is highly adaptable. We tailor our approach based on your insurance company's goals, such as emphasising lead generation for auto policies or content for health insurance. During onboarding, we discuss your priorities to allocate time effectively across services like social media, EDMs, or CRM optimisation. This customization ensures the service aligns perfectly with your strategy, maximizing ROI.