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PAY AN INVOICE | 1300 768 420

Insurance Industry marketing solutions : Bark Productions

Insurance Industry marketing solutions : Bark Productions

We create engaging and stand-out marketing solutions for insurance brokers, underwriting agencies and related industry companies and organisations.

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          Find out more about how Bark Productions can work with your company. Fill in a Call Back Request for our undivided attention. Can’t wait? Live chat or call us on 1300 768 420.
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          Brisbane Office
          Milton, QLD 4064

          Phone: 1300 768 420
          Email: info@barkproductions.net.au

Why social media marketing and advertising?

14/07/2020 By barksupport

In a world where information is seemingly unlimited, attention is scarce and multitasking is a myth. When you capture attention you have power.

 

data source: Globalwebindex Flagship Report 2020

If you aren’t getting your customers attention while they are scrolling how can you sell to them? Social media is where you reach your customers when their attention is focussed away from the rest of the world’s distractions. The challenge is to capture attention with engaging content that stops customers scrolling and starts them clicking through to your website. Your business social media content needs to be a good mix of product information, calls to action and other relevant content (no dad jokes). Good content will encourage engagement (reactions and followers) that will grow into customer leads.

Brand awareness on social media is a well-established business practice however coordinated, targeted strategic and creative campaigns will lead to a better return on your marketing investment. You need to carefully craft your messaging to balance brand-building posts with specific sales related posts to convert your target audience into clients.

So how do you know you are reaching your target audience? A post relying on organic reach may well be a viral hit but this is rare and a viral post doesn’t guarantee commercial success. Unfortunately organic reach is shrinking so businesses need to consider using the advertising features of each platform to grow their business exposure in keeping with the platform culture. Including advertising in your marketing strategy, even with a small spend, lets you to specify your target audience so that you reach the people most likely to buy your product.

At Bark Productions we can extend your existing digital marketing to social media and you can start capturing your clients attention from where you know they are 2 hours and 24 minutes a day.

Contact us today for a free social media consult.

Filed Under: Digital, Social, Stat's and Interesting

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A little about us…

Production services with flair for the Insurance industry. Web, app, print, design, copy… anything to do with building your brand and marketing your Insurance business. We know your industry, but we know ours better.
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Contact info

Our Location

4/17 Mayneview St,
Milton, QLD 4064

Phone: 1300 768 420
Email: info@barkproductions.net.au

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Mon to Fri: 08:30 – 5:30

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