“Your customers are mobile in many ways – they move seamlessly between devices, operating systems, geographies, and channels. The experiences you deliver need to do the same.” – Sitecore, 2016.
This statement can be applied to almost any business. The key to not only meeting your customer’s needs, but also enhancing their overall experience with your business, is by providing cohesion and consistency.
Similar to how you’d feel if your ‘significant other’ gifted you with your least favourite brand of chocolate, versus your all-time favourite brand of chocolate, knowing exactly which of the two you’d be expecting… Your customers are expecting and wanting your product and/or services presented to them in the same way, every time, across every channel it’s available. Whether it’s on your website, mobile app, or delivered to them via email on their smartphone, they want consistent delivery. Cohesion and consistency across all devices is a winning combination, and the sure answer for building rapport, trust and loyalty between you and your customers.