SEO for Insurance Brokers – Be Found on Google

Your customers and prospects are searching for you and your services, you need to be there when they search.

Speak with a Certified Google Partner at Bark Productions

Search engine optimisation, particularly for financial services and the insurance industry is a hotly contested space. Google page one is littered with the big insurance companies with big budgets to get them to, and keep them on page 1.

Success is still achievable though. For companies with a niche product, service offering or niche target market Google page 1 can make a huge difference.

Similarly with location. With some legitimate SEO techniques applied to your website will see you ranking for your industry and location searches.

With 15 years of experience working with insurance companies, brokers and underwriting agencies we know how to get you ranked well with Google.

Nothing automated, no offshoring of your SEO work. We’re the ones with the experience and can deliver results. Talk to us for a no obligation appraisal.

Claim Your Free SEO Site Audit

Our SEO packages

PPC - Google Ads

$$275 p/month + 12.5% Google spend
  • Initial set up of your Google Ad’s campaign, ongoing review, management and reporting.
  • Set Geo location, bid strategy & budgets
  • Set ad groups and write the ad’s
  • Work on Keywords inc neg keywords
  • Ongoing keyword research
  • Billing – direct ad spend paid to Google
  • Google Analytics Integration
  • Conversion Tracking
  • Ongoing review
  • Reporting

Local SEO

  • For companies focussed on ranking well for their location. Suburb, town, city level.
  • All inclusions of the set up
  • +
  • 10 Keywords
  • Competitor Analysis
  • Ongoing Keyword Research
  • Fix technical issues
  • On page keyword optimisation
  • Results focussed on business location
  • Monthly reports

SEO Gold

  • For companies with a wider reach than their business location. More keywords with a wider range of locations included. Best for companies with multiple offices or with services provided over a greater area.
  • All inclusions of the set up
  • +
  • 20 Keywords
  • Top 5 Competitor Analysis
  • Ongoing Keyword Research
  • Fix technical issues
  • On page keyword optimisation
  • Link Building
  • Monthly reports

Corporate SEO

  • For national companies that have a presence throughout Australia. ASX listed company? This one is for you.
  • All inclusions of the SEO Gold plan and set up
  • +
  • 30 – 50 Keywords
  • Detailed Competitor Analysis
  • Extensive and continual Keyword Research
  • All Corporate SEO plans to be quoted. Price above is a guide only.

Frequently Asked Questions?

Yes. A familiar name in the insurance industry, BARK Productions has provided a range of digital & print marketing and promotional services for over a decade.

SEO (Search Engine Optimisation) is the process of getting web traffic to your website through free or organic search results on search engines. This can be achieved by on-page & off-page optimisation and other SEO techniques. SEO’s main focus is to increase your website visibility for the users that are searching for you and your services.

Pay-per-click (PPC) on the other hand, is an internet advertising model in which you display your adverts under specific search terms or for specific audiences and you only pay when someone clicks on it.

Essentially, PPC is a way of buying visits to your site in contrast to earning those visits organically through SEO.

Google AdWords is the most commonly used online advertising service, and provides advertisers with a platform on which to place ads on Google search engine results pages, structure their ad campaigns, monitor ad performance and much, much more.

PPC allows you to get ‘quick wins’, i.e. leads, almost immediately. Unlike SEO which is considered a long-term strategy, a PPC campaign can net you results very quickly if done correctly.

The amount of traffic on the Internet is driven by search engines like Google, Bing or Yahoo. Your website needs to be on search engines when your customers and prospects are searching for you and your services.

Algorithms used by search engines are regularly updated. How ever below techniques can increase site visibility and increase visitors:

  1. Content – Content is the King
  2. High-quality backlinks
  3. Mobile-First User Experince
  4. SEO Techniques

We start an audit of your website to see where you currently stand in the market along side with your competitors, analyse your current search engine ranking positions and for the keywords your ranking on Google.

During the audit process we analyse the keywords that most suits your business niche and brings targeted audiences traffic to your website that most likely leads to a conversion.

We’ve had some fantastic results within a month before but this would not be applicable to every campaign. Allowing 3 months to see improvements is realistic.

Yes, you can supply keywords based on your Business niche, but our team will analyse the keywords that have been supplied based on how many monthly volume search have been made

Black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.

At Bark Productions we use 100 percent ‘White Hat’ SEO techniques to drive business to your website. All of our processes and techniques are above board and transparent to our customers.

No. Our SEO service is a rolling monthly agreement. While it will take time to see results you can cease at any time you wish. Payments are monthly in advance and no refunds applicable for unused time.

Our Team at Bark will keep you up-to-date on the project with monthly reporting on the success of your SEO campaign and increase in visitors on the website.

Robots.txt is a text file within your website’s top-level directory that instructs search engines how to crawl your pages.

Yes! But not all of them. There are four kinds of meta tags:

  1. Meta Keywords Attribute – A series of keywords you deem relevant to the page in question.
  2. Title Tag – The title of your page.
  3. Meta Description Attribute – A brief description of the page.

Meta Robots Attribute – An indication to search engine crawlers (robots or “bots”) as to what they should do with the page.Meta Keywords Attribute is antiquated, and you shouldn’t worry about it. Your Meta Robots Attribute is most likely already set to “index/follow” (you can read more about all these terms in the above link). What you should worry about is your title tag and meta description:

If you are just starting on SEO for your site and want a general understanding of what’s needed, use the free SEO Review tool at the top of the page. Your site will be audited and a report will drop into your inbox within a few minutes.

On-page SEO refers to tactics utilised on or within a page to assist it in ranking higher in the search engine. On-page SEO includes both content and the  source code of a page (image optimisation, keyword optimisation, Schema markup, and more), but not external links and other external signals.

SEO is just one discipline encompassed by SEM (Search Engine Marketing). SEM includes PPC (Pay per Click) and SEO.

Search Engine Results Page – that’s the page you see after a search. Google page 1.

The internet is made up of two things—content, and links between content.  The quality and number of backlinks pointing to a pageais a factor in determining that page’s rank. Backlinks represent a vote of confidence from one site to another. The more quality backlinks your page earns, the more valuable it is in the eyes of the search engine, and the more likely it is to achieve a high ranking.

Get in touch with us!