“LEADS ARE THE METRIC THAT, AS MARKETERS, WE RELY ON BECAUSE LEADS MEAN MONEY.”
-Kipp Bodnar Hubspot
Generating leads – both high in quantity and quality – is a marketer’s most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. What gives?
There can be a lot of moving parts in any lead generation campaign and often it’s difficult to know which parts need fine-tuning.
Each week we’ll publish proven tactics and examples to generate quality leads. If you need some help, contact us for a no-obligation chat. Book a meeting here at a time that suits you.
INTRO – THE PARTS AND PIECES OF DIGITAL LEAD GENERATION
The best lead generation campaigns contain most, if not all, of these components. From a tactical perspective, a marketer needs four crucial elements to make inbound lead generation happen. These include:
An offer is a piece of content that is perceived high in value. Offers include ebooks, white papers, free consultations, coupons and product demonstrations.
A call-to-action (CTA) is either text, an image or a button that links directly to a landing page so people can find and download your offer.
A landing page, unlike normal website pages, is a specialized page that contains information about one particular offer, and a form to download that offer.
You can’t capture leads without forms. Forms will collect contact information from a visitor in exchange for an offer.
Lead generation works best when creating a campaign that integrates these four elements in a way that entices potential leads to convert by providing you with a piece of useful information like their email address, company name, phone number, or all of the above!
Each week we’ll get into more detail on
- Creating Irresistible Offers
- Calls-to-Action that work
- Landing pages that convert
- Optimised forms
- Multi-channel lead generation.
If you don’t want to wait for bite-size pieces each week I’ll send you the lot in one go. Click here to have book a call with Jason to sort that out.