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PAY AN INVOICE | 1300 768 420

Insurance Industry marketing solutions : Bark Productions

Insurance Industry marketing solutions : Bark Productions

We create engaging and stand-out marketing solutions for insurance brokers, underwriting agencies and related industry companies and organisations.

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          Brisbane Office
          Milton, QLD 4064

          Phone: 1300 768 420
          Email: info@barkproductions.net.au

Navigating Digital Lead Generation

24/10/2019 By barksupport

“LEADS ARE THE METRIC THAT, AS MARKETERS, WE RELY ON BECAUSE LEADS MEAN MONEY.”

-Kipp Bodnar Hubspot

Generating leads – both high in quantity and quality – is a marketer’s most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. What gives?

There can be a lot of moving parts in any lead generation campaign and often it’s difficult to know which parts need fine-tuning.

Each week we’ll publish proven tactics and examples to generate quality leads. If you need some help, contact us for a no-obligation chat. Book a meeting here at a time that suits you.

INTRO – THE PARTS AND PIECES OF DIGITAL LEAD GENERATION

The best lead generation campaigns contain most, if not all, of these components. From a tactical perspective, a marketer needs four crucial elements to make inbound lead generation happen. These include:

 

An offer is a piece of content that is perceived high in value. Offers include ebooks, white papers, free consultations, coupons and product demonstrations.

A call-to-action (CTA) is either text, an image or a button that links directly to a landing page so people can find and download your offer.

A landing page, unlike normal website pages, is a specialized page that contains information about one particular offer, and a form to download that offer.

You can’t capture leads without forms. Forms will collect contact information from a visitor in exchange for an offer.

Lead generation works best when creating a campaign that integrates these four elements in a way that entices potential leads to convert by providing you with a piece of useful information like their email address, company name, phone number, or all of the above!


Each week we’ll get into more detail on

  • Creating Irresistible Offers
  • Calls-to-Action that work
  • Landing pages that convert
  • Optimised forms
  • Multi-channel lead generation.

If you don’t want to wait for bite-size pieces each week I’ll send you the lot in one go. Click here to have book a call with Jason to sort that out.

Free Lead Generation eBook

Filed Under: Lead Generation

Previous Post: « 4 CRM essentials & a free CRM guide to download.
Next Post: Calls-to-Action (CTA’s) »

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Production services with flair for the Insurance industry. Web, app, print, design, copy… anything to do with building your brand and marketing your Insurance business. We know your industry, but we know ours better.
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Contact info

Our Location

4/17 Mayneview St,
Milton, QLD 4064

Phone: 1300 768 420
Email: info@barkproductions.net.au

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Mon to Fri: 08:30 – 5:30

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