• Skip to primary navigation
  • Skip to main content
  • Skip to footer
  • Facebook
  • Instagram
  • LinkedIn

PAY AN INVOICE | 1300 768 420

Insurance Industry marketing solutions : Bark Productions

Insurance Industry marketing solutions : Bark Productions

We create engaging and stand-out marketing solutions for insurance brokers, underwriting agencies and related industry companies and organisations.

Menu
  • Digital / Web
        • Design & Development

        • Demo Forms
        • EDM – Email Marketing
        • Landing Pages
        • Support Services
        • Website Development
        • Google

        • Google Ads
        • Google My Business
        • SEO
        • Social Media

        • Company Linkedin Profile
  • Design / Print
    • Business Cards
    • Logo & Stationery Pack
    • Presentation Folders
    • Pullup Banners
  • Brokerapps
  • Inbound Marketing
        • What is Inbound Marketing?

          An inbound digital marketing strategy will drive website traffic, improve lead volumes and deliver conversion rates with a higher return on investment.
          Learn More
        • What is Inbound Marketing?
        • Pricing
  • About
    • Our Clients
    • Terms and Conditions
  • Contact
        • Contact Us

          Find out more about how Bark Productions can work with your company. Fill in a Call Back Request for our undivided attention. Can’t wait? Live chat or call us on 1300 768 420.
          Get in touch with us!
        • Contact info

          Brisbane Office
          Milton, QLD 4064

          Phone: 1300 768 420
          Email: info@barkproductions.net.au

‘.insurance’ Could Be Your New Web Address

20/06/2016 By barksupport

A new top level domain (TLD) has become more widely available, and insurers and brokers will have to move quickly to snap up the best options.

Everyone in the insurance industry can now apply for a ‘.insurance’ TLD. In a web address, ‘.insurance’ would replace a generic ending of either ‘.com’ or ‘.co.uk’.

Stuart Fuller is the head of global commercial operations at NetNames, an online brand management company which protects the online identities of businesses and processes applications for TLDs. He said the new address presents plenty of opportunities for businesses looking to stand out online.

For the previous few months the ‘.insurance’ TLD was only open to businesses who held a trademark lodged in The Trademark Clearinghouse, and what they could buy was limited to just their trademark. For example, if an insurance business held the trademark ‘Smith’s’, they could apply to purchases the web address ‘smiths.insurance’. This ‘sunrise period’ just finished, and while businesses still have to prove they have a right to use ‘.insurance’, they are no longer restricted to their trademarks.

Fuller said this sunrise period was to give brands the opportunity to secure their own names if they wanted them, but now businesses have far more options.

“Anybody could apply for any term, but you still have to go through the verification process,” he said.

“It might be that you quite like the idea of owning the domain name ‘travel.insurance’, as I’d imagine a lot of insurance companies would. If nobody has a trademark on the word travel, which is very difficult to have a trademark on, then essentially it’s a first-come first-served on putting an application in and going through the verification process.”

The verification processes is in place to protect the integrity of the ‘.insurance’ TLD.

“While it’s a general availability, you still have to prove you’re an insurance company and you’ve got the right certification and documentation in place,” Fuller said. This ensures that anyone who does use a ‘.insurance’ TLD is a real business visitors can trust.

The same organisation managing ‘.insurance’, fTLD Registry Services, also launched ‘.bank’ last year. Fuller said ‘.bank’ is a relatively good comparison point for how much demand there will be for ‘.insurance’. There are approximately 2,300 ‘.bank’ addresses currently registered. While many are not currently being used, Fuller said brands tend to register them to protect themselves.

“You could be a tiny little one-man insurance broker, but you’ve got the right accreditation and your name is Lloyd, you could apply for ‘lloyds.insurance’ if Lloyds hasn’t already done so,” he said.

The process isn’t cheap though. Fuller estimated the cost of maintaining a ‘.insurance’ domain as being approximately £700 per year.

While in many cases companies buy TLDs to protect against imposters, some big insurers are already using them in interesting ways. Fuller said LV= is one insurer NetNames has worked with, who use the addresses lv.social for their social media channel and lv.broker for their broker hub.

While a businesses is never going to ditch their ‘.com’ address entirely, ‘.insurance’ does provide a chance for a recognisable name to accompany a regular address.

Source: Insurance Business 2016

Filed Under: Design, Insurance

Previous Post: « The Industries That Are Being Disrupted the Most by Digital
Next Post: Time to secure your website »

Footer

A little about us…

Production services with flair for the Insurance industry. Web, app, print, design, copy… anything to do with building your brand and marketing your Insurance business. We know your industry, but we know ours better.
Read more…

Follow us

  • Facebook
  • Instagram
  • LinkedIn

Our Sevices

  • Digital / Web
  • EDM – Email Marketing
  • Landing Pages
  • Website Development
  • Support Services
  • Google Ads
  • SEO
  • Google My Business
  • Company Linkedin Profile
  • Design / Print
  • Brokerapps
  • Inbound Marketing

Contact info

Our Location

4/17 Mayneview St,
Milton, QLD 4064

Phone: 1300 768 420
Email: info@barkproductions.net.au

Opening Hours

Mon to Fri: 08:30 – 5:30

Copyright © 2021· Bark Productions.