The tech and media giant has pledged USD $340 million in Google Ads credits to all small and medium businesses that have had active accounts over the past year. The credit notifications will appear in their Google Ads accounts and can be used at any point until the end of 2020 across all of Google’s paid media channels, including Search, Shopping, Display and YouTube. Google hopes that it will help to reduce some of the cost for businesses to stay in touch with their customers and acquire new ones.
Why is Google offering ad credits to small and medium businesses?
Small and medium-sized businesses are the backbone of our communities. They represent about 90% of all businesses and more than half of employment worldwide, according to the World Bank. COVID-19 has posed a particular challenge to these businesses, who may be facing closures and declining revenue even as they find ways to support and protect their employees. Through ad credits, we hope to alleviate some of the cost to stay in touch with their customers.
Who is eligible for the ad credits?
Small and medium businesses worldwide that have been active advertisers since the beginning of 2019 will be informed in the coming months through notifications within their Google Ads account.
How can I find out if I’m receiving ad credits?
Advertisers receiving ad credits will be notified in the coming months. We are in the process of building these specialised credits into Google Ads accounts, therefore notifications will not show immediately. We appreciate your patience.
See the Google for Small Business for more resources
https://smallbusiness.withgoogle.com/intl/en_au/news/resources-for-smbs-impacted-by-coronavirus/#!/