EDM – Email Marketing
We utilise two different platforms for email marketing. Campaign Monitor – for customers who send EDM’s infrequently, perhaps a few times a year only OR Hubspot – for all inbound marketing clients.
Campaign Monitor is a great platform that builds mobile friendly EDM’s, great reporting and no monthly account keeping fee. Delivery costs are simply based on the number of recipients in your email campaign and work out are roughly 4 cents per recipient. We charge you a fee to build the campaign and manage the distribution to your database. Depending on the size and complexity of the campaign, this can cost from just$185+GST to over $1,000.
Hubspot we use for all retainer clients and those with a Hubspot Marketing Starter or Marketing Professional subscription. All costs are included in our retainer fees and delivery costs included in your Hubspot plan.
EDM’s are perfect for:
- Niche market product promotion
- Product updates
- Invitations with Online RSVP
- Training updates
- Staff news
Already favoured by many Underwriting Agencies and Brokers, email marketing provides sophisticated follow-up tracking and reporting of your email marketing campaigns.
Your clients already buy at least one insurance product via your firm. Perhaps they would be interested in what else you have to offer? Don’t keep it a secret. Keep them informed with news about what you can do for them.
EDM’s can distribute information about products and services to current customers and other interested prospects, effectively and professionally.