There is no question that Covid-19 has pushed and accelerated business into the digital realm in every way. If like many businesses, your offline networks were established and worked well your digital presence served to compliment that. Now, however, your digital presence is the shopfront where everyone goes first. Clients and potential clients Google you and check your social media before you even know about it. Purchase decisions are made before you have had a chance to speak with the client. Did you know that up to 50% of people use social media to research brands and products (Global Webindex Flagship report 2020)?
Before COVID, digital was a choice – now it is very much essential for business. If previously your business only put token efforts into digital channels now is the time to revisit them. Social distancing may be temporary but once customers and employees taste the benefits of a digital experience, the expectation of quality digital business will be lasting. Strong digital marketing and tools will keep employees productive and deliver quality experiences to customers.
How can we help?
You need to find and be found online – are all your digital channels working well together to grow your business? How are you generating new client leads and nurturing these?
Having a great website isn’t enough – you need SEO to increase your organic web traffic and Google ads to maximise people finding your website when they are looking for products in your industry.
How is your social media looking? Do you have a regular, polished social media presence for organic reach? Have you considered social media advertising to extend your reach and connect with new customers?
At BARK we can help you with all aspects of your digital marketing – contact Jason today for an obligation free chat.