With Covid-19 accelerating digital business practice, it is important to keep in mind that it is still human users interacting with digital. Your clients’ User Experience (UX) - how they experience your digital business - affects their overall Customer Experience (CX) with your company and … [Read more...] about Go Digital but Think Human – human centric digital transformation
If it isn’t on social media did it actually happen? Social media has become a ubiquitous part of our lives - initially entertainment and perhaps considered a ‘time waster’ by some, it is now an established information source and accepted place for business activity. Each person spends an average of … [Read more...] about Social media marketing – which platforms for your business?
Forms are key to a landing page. Without them, there is no way to “convert” a visitor into a lead. Forms come in handy when it’s time for people to sign-up, subscribe, or download an offer.Once you have captured the data from the form submission into your CRM, the automation process and lead … [Read more...] about Optimised Forms
The use of landing pages enables marketers to direct website visitors to targeted pages and capture leads at a much higher rate.What’s great about landing pages is that your visitors are directed to one particular offer without the distractions of everything else on your website. Remove the … [Read more...] about Landing pages that convert
Calls-to-action (CTA) are the secret sauce to drive people to your offers. If your CTA's aren’t effective at capturing attention and persuading people to click on them (for digital marketing), then it makes the offer useless.CTA's can be used on most website pages, landing pages, in display ads, … [Read more...] about Calls-to-Action (CTA’s)
“LEADS ARE THE METRIC THAT, AS MARKETERS, WE RELY ON BECAUSE LEADS MEAN MONEY.” -Kipp Bodnar Hubspot Generating leads - both high in quantity and quality - is a marketer's most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you … [Read more...] about Navigating Digital Lead Generation