Forms are key to a landing page. Without them, there is no way to “convert” a visitor into a lead. Forms come in handy when it’s time for people to sign-up, subscribe, or download an offer. Once you have captured the data from the form submission into your CRM, the automation process and lead … [Read more...] about Optimised Forms
Steadfast Convention 2020
Following the outstanding success of the 2019 Steadfast Convention, Bark Productions is pleased to confirm that we'll be back to exhibit for our 12th Steadfast Convention. At the 2020 convention in Perth, we'll have dedicated Steadfast member promotions for all the things an insurance … [Read more...] about Steadfast Convention 2020
New Brokerapps
New Brokerapps for our clients Q-Sure Insurance, Steel Pacific Insurance, HMIS and Capital Mutual in production this month. Check out brokerapps.com.au. Every brokerage should have an app for their clients. A major value-add to your services, brokerapps are packed full of features. Your clients … [Read more...] about New Brokerapps
‘.insurance’ Could Be Your New Web Address
A new top level domain (TLD) has become more widely available, and insurers and brokers will have to move quickly to snap up the best options. Everyone in the insurance industry can now apply for a ‘.insurance’ TLD. In a web address, ‘.insurance’ would replace a generic ending of either ‘.com’ or … [Read more...] about ‘.insurance’ Could Be Your New Web Address
Digital Broker: Why brokers who go digital are more likely to succeed
This article is from the UK Magazine Insurance Age, some good commentary on the industry and digital engagement and just as relevant to the Australian market. Do brokers need to have a digital presence to succeed? No-one can deny that digital plays a vital role in our lives, both personal and at … [Read more...] about Digital Broker: Why brokers who go digital are more likely to succeed
Planned Cover launches Focus Underwriting
Published in Insurance News today re Bark client Focus Underwriting and another Bark client W. R. Berkley Insurance. The New Focus UW website http://www.focusuw.com.au ======== Construction and professional risk specialist Planned Cover has launched the Focus Underwriting agency, with a … [Read more...] about Planned Cover launches Focus Underwriting
Industry struggling with ambition and commitment in digital space
The insurance industry has high digital ambitions but is failing to take action and embrace the digital world due to a lack of investment and strategy. Even the easy “quick wins” in technology are being overlooked by players, according to Ernst & Young survey Insurance in a digital world: The … [Read more...] about Industry struggling with ambition and commitment in digital space
Insurers playing catch-up on digital engagement
Australian insurers have made inroads into digital engagement with customers in the motor sector but lag in other areas, according to a global survey by Ernst & Young. “You can get quotes and buy car insurance online, so that’s relatively mature,” Performance Improvement Leader for Insurance … [Read more...] about Insurers playing catch-up on digital engagement