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If you haven’t already experimented with live chat or a chatbot on your website – now is the time to start!
Cancelled expos? Make it easy for prospects to get in touch and implement Live Chat on your website ...
When is the Best Time to Send an EDM?
When it comes to what time and day you should send an email and days, we found some ...
Optimised Forms
Forms are key to a landing page. Without them, there is no way to “convert” a visitor into ...
Landing pages that convert
The use of landing pages enables marketers to direct website visitors to targeted pages and capture leads at ...
Steadfast Convention 2020
Following the outstanding success of the 2019 Steadfast Convention, Bark Productions is pleased to confirm that we'll be ...
Calls-to-Action (CTA’s)
Calls-to-action (CTA) are the secret sauce to drive people to your offers. If your CTA's aren’t effective at ...
Navigating Digital Lead Generation
“LEADS ARE THE METRIC THAT, AS MARKETERS, WE RELY ON BECAUSE LEADS MEAN MONEY.” -Kipp Bodnar Hubspot Generating ...
4 CRM essentials & a free CRM guide to download.
The right CRM (customer relationship management) system can make your sales team’s lives infinitely easier. And, because modern ...
New Brokerapps
New Brokerapps for our clients Q-Sure Insurance, Steel Pacific Insurance, HMIS and Capital Mutual in production this month. ...
New Site Launch – Lion Underwriting
Lion Underwriting has grown to become a well-known brand & provider of insurance capacity across numerous classes and ...
A refreshed online presence for Q-Sure Insurance
Q-Sure Insurance brokers, a Brisbane based Steadfast member and a client of BARK Productions for over a decade ...
New site of the week – Steel Pacific Insurance
Steel Pacific Insurance Brokers has a fresh new website. https://www.steelpacific.com.au We've refreshed the Steel Pacific logo to give it ...
Niche market job for newsagentinsurance.com.au
newsagentinsurance.com.au is a site BARK has developed for long-term client Qsure Insurance Brokers, a Brisbane based brokerage. The ...
New site of the week – aisgroup.com.au
Recent launch of a new website for AIS Group. An insurance broker with offices in Ballina, northern NSW ...
AICLA/WII Charity Race Day
A shout out for two favourite BARK clients that have joined up to host the Australasian Institute of ...
Google Chrome is removing the secure indicator from HTTPS sites
Sites that aren’t secure will be marked as ‘not secure’ Google is changing the visual cues for HTTPS ...
a new Brokerapp for Geelong Insurance
New Brokerapp now available in iTunes & Google Play app stores for Geelong based Steadfast broker.
New site of the week – regleis.com.au
A busy month with lots of new sites launching in May. The site of the week goes to ...
2 new underwriting agencies launching in May
Strategic Underwriting & Aster Underwriting are new to the Australian market and we were pleased to be able ...
What to do about a bad Google review
It's every business owners nightmare. You have put blood sweat and tears into building a reputable business. Then ...
HMIS by Steel Pacific Insurance
A quick Friday afternoon plug for recently released site for hmis.com.au. HMIS for Heavy Motor & Machinery Insurance, ...
New site of the week – aicla.org
New site of the week goes to AICLA - The Australasian Institute of Chartered Loss Adjusters - Australasia’s premier ...
Boost traffic and sales with Twitter
The dictionary definition of twitter is "a short burst of inconsequential information"; tweets serving as the platform’s information ...
Brokerapps changes for iTunes distribution
From February 2018, Apple now require our Brokerapps customers to have their own developer account to distribute your ...
Digital now an essential for brokers – research
Consumers’ preference for using the internet to research and purchase insurance means that brokers need to make digital ...
New site of the week…
Congratulations to Statewide Insurance Brokers on the launch of their new website statewideinsurance.com.au The Perth based insurance broker wanted ...
Attract > Convert > Close > Delight!
Our tested and proven 4 stage process will turn your website into a 24/7 hard working, lead generating ...
Why use a Broker?
Why use an insurance broker? For the peace-of-mind. That’s why. There is nothing worse than paying a premium ...
Corporate Travel Insurance
If you have employees who are required to travel for work within Australia or abroad you should ensure ...
Cyber-Crime: A growing Menace
The reality is that all companies, large or small are targets for cyber criminals. Unfortunately many businesses operate ...
Mandatory data breach notification scheme
This article copyright Bark Productions Australia Pty Ltd and may only be used with permission. Cybercrime and its ...
Mobile first – site speed is a ranking factor
Google has officially announced that mobile page speed will be a ranking factor. The new “mobile speed update” will launch ...
UAC Sydney Expo
Bark Productions are pleased to accept the opportunity to sponsor the 2018 UAC Sydney Expo as the Event ...
Featured new site – Snap Insurance
New site of the week is Snap Insurance, a PSC Connect Brokerage based in Townsville Queensland. A fresh ...
a Mobile First World – now for SEO too
We know we live in a world where people expect answers at their fingertips, the nearest device to ...
Did you know? December 17
Did you know... 5 for December 2017 Google gets over 100 billion searches a month. 50% of search ...
Brokerapp – Fitzpatrick Insurance Brokers
The Fitzpatrick Insurance Brokerapp was recently upgraded to our latest version with all new features as well as ...
Website Launch for Market Stall Insurance
market-stall-insurance.com.au website re launch for client City Rural Insurance Brokers. BARK re developed the website with a focus ...
Website Launch for PRADEN
PRADEN is a Sydney based corporate insurance brokerage. PRADEN commissoned Bark Productions to develop a website as well ...
Print your website for marking up edits
Sometimes it just makes sense to print your website, particularly when you want to mark up edits for ...
WordPress Security
Web and cyber security is a topic you will see daily in the insurance and mainstream media. When ...
What is a responsive website and why is it important?
Bark Productions on Responsive websites. What is a responsive website and why is it important? Watch this explainer ...
Difference between Posts vs. Pages in WordPress
In most cases WordPress beginners get confused between posts and pages. WordPress by default comes with two content ...
The most expensive keywords for Google Adwords
The top 3 most expensive Adwords on Google: 'Insurance' 'Loans' 'Mortgage' An interesting find, we think!
How to create child theme in WordPress?
Why use child theme in WordPress? Child theme is a theme that inherits the functionality of parent theme. ...
Time to secure your website
Earlier this year the Chrome web browser made a change in the way is displays websites that use/don't ...
‘.insurance’ Could Be Your New Web Address
A new top level domain (TLD) has become more widely available, and insurers and brokers will have to ...
The Industries That Are Being Disrupted the Most by Digital
We’re at a critical time for the digital economy. Digital is no longer the shiny front end of ...
When APPortunity knocks…
Now a days, an online presence is the bare minimum. According to Sitecore, “a brand that isn’t already ...
Micro-moments: the new black?
What are micro-moments? Micro-moments occur when people reflexively turn to a device—increasingly a smartphone—to act on a need ...
10 Online Marketing Stats You’ll Want To Know
Content marketing will generate $300 billion by 2019. Mobile banner ads have a 0.14% click-through-rate (CTR). Ad blocking ...
Smartphone dead before 3pm?
Here are 5 tips to extend its battery life: Do your spring-cleaning! To avoid serious lag times, make ...
The Winning Combination for Strong Communication
“Your customers are mobile in many ways – they move seamlessly between devices, operating systems, geographies, and channels. ...
Ads Removed From Right Side of Google’s SERPs
As of Friday 19 February 2016, Google are no longer showing paid ads down the right-hand side of ...
How To Find Your iPhone’s Unique Device Identifier (UDID)
When we develop an app for your company we can get a demo version of the app onto ...
Drivers willing to use smartphone apps to make claims
Research by Etouch Solutions shows more than a quarter of motorists would definitely use apps. More than one ...
Using apps can enhance client relationships
It's really important that brokers cater for any way in which the customer wants to interact with them. ...
Insurance Age Article – Brokerapps Case study
Why brokers must think about offering mobile technology to customers. Technology has been rapidly evolving over the last ...
Google puts foot down on non-‘mobile-friendly’ sites
A major update from Google is about to take effect this month that has a huge impact on ...
Digital Broker: Why brokers who go digital are more likely to succeed
This article is from the UK Magazine Insurance Age, some good commentary on the industry and digital engagement ...
Broker Expo – Coventry UK
With the successful launch of Brokerapps in the UK, we will be exhibiting at the Broker Expo in ...
Brokerapps launches in the UK
Bark Productions, developers of Brokerapps, today announced they have appointed representation in the UK to service sales and ...
Berkley Insurance rebrand by Bark
The team at Bark Productions have been working with W. R. Berkley Insurance on their re-brand to Berkley ...
New Brokerapps website
Several iOS and Android Brokerapps have been released over the last few weeks. As you can see from ...
Planned Cover launches Focus Underwriting
Published in Insurance News today re Bark client Focus Underwriting and another Bark client W. R. Berkley Insurance. ...
New Android design for Brokerapps
An overhaul of the Android version of Brokerapps is now complete and the first of the new versions ...
Brokerapps – New features
Motor Vehicle Claims Section Adding to the general Claims tool already part of every Brokerapp, we have developed ...
What is a responsive website and why is it important?
Bark Productions on Responsive Websites: What is a responsive website and why is it important? Watch this explainer ...
Brokerapps Explainer Video
Our new explainer video for Brokerapps. Says it all really... http://bit.ly/1QlRJ3j Brokerapps by Bark Productions. We develop Apps for ...
Praise for the app!
From Peter Peirano's Christmas letter to friends and clients…. (talking about the Piranha Insurance client smartphone app) "If ...
App Development Tips
When it comes to developing a mobile app, you need to first think about simplicity and strategy. What ...
App Stats
There are more Android phones than iPhones out there, but App usage is still heavily on the iOS ...
New Brokerapps for November
Congratulations to JVIB, Sutton Insurance Brokers and Austbrokers NCFS on their new Brokerapps launching this week. iOS versions ...
Insurers playing catch-up on digital engagement
Australian insurers have made inroads into digital engagement with customers in the motor sector but lag in other ...
Industry struggling with ambition and commitment in digital space
The insurance industry has high digital ambitions but is failing to take action and embrace the digital world ...