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PAY AN INVOICE | 1300 768 420

Insurance Industry marketing solutions : Bark Productions

Insurance Industry marketing solutions : Bark Productions

We create engaging and stand-out marketing solutions for insurance brokers, underwriting agencies and related industry companies and organisations.

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          Milton, QLD 4064

          Phone: 1300 768 420
          Email: info@barkproductions.net.au

App Stats

08/12/2013 By barksupport

There are more Android phones than iPhones out there, but App usage is still heavily on the iOS side.

Should you develop your Brokerapp or custom app for both platforms? What about for Windows and BlackBerry? While Android and Windows smart phones are increasing in popularity (Android 55.3% ahead of iOS 32% – Q3 2013 Australian market stats) it’s iOS users that make the most of apps.

As of November 2013, iTunes App Store has 63% of paid app revenue with Google Play on 37%. (Stats from Distimo.com, 5th December 2013).

An article in forbes.com.au (October 29, 2013) says Apple doesn’t really compete with Android and they cater to different markets with different needs, and those who buy ‘cheap’ Android smart phones were never in Apple’s market to begin with.

The stats above show while there are more Android phones in use, it’s still the iPhone users actually utilising apps.

So back to your app.. where do you spend your budget? iOS is essential. Having an Android version is a good idea, but developing for Windows phones when they only have 4% of the market would be a hold unless your budget is burning a hole in your pocket. BlackBerry the same… apparently one-third of BlackBerry apps are built by a single developer…

(Photo : Reuters)

Posted by Jason Cross, 9th December 2013

Filed Under: Android, Apps, iOS

Previous Post: « New Brokerapps for November
Next Post: App Development Tips »

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Production services with flair for the Insurance industry. Web, app, print, design, copy… anything to do with building your brand and marketing your Insurance business. We know your industry, but we know ours better.
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Phone: 1300 768 420
Email: info@barkproductions.net.au

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